Newsletter

One AI visibility insight per week

Every Monday, one specific pattern we saw in last week's scan data, one platform change to pay attention to, and one action you can ship today. No fluff. Unsubscribe anytime.

What you can expect

→Scan-data insights. We scan thousands of brands weekly. Every issue surfaces one pattern most teams would never spot from their own data alone.
→Platform change notes. When OpenAI, Anthropic, Google, or Perplexity change how their engines cite, we will tell you before your metrics do.
→One action per issue.A specific, narrow fix you can ship in an afternoon and measure by next week's scan.
→Frequency. One email per week, Monday morning. Archives at /newsletter/archive once the first 20 issues publish.

Recent issues

2026-04-14

GPT-5.4 is here — 5 things that changed about brand citations

OpenAI shipped GPT-5.4 two weeks ago. We ran side-by-side scans of 500 brands before and after. Citation patterns shifted in predictable and unpredictable ways.

2026-04-07

Why your schema is not being picked up — 3 common mistakes

Organisation schema with missing contactPoint, BlogPosting without datePublished, FAQPage with duplicate questions. We audited the 50 fastest-growing SaaS homepages.

2026-03-31

Google AI Overviews now hits 47% of searches — what it means for GEO

Google quietly pushed the AIO trigger threshold lower. If your pages used to escape, they probably do not any more. Here is how to adapt.

Full archive at /blog once issues publish.