10 ready-to-use JSON-LD schema templates for every website type. Copy, customize, and paste. No technical knowledge required.
When ChatGPT, Claude, and Gemini crawl your site, they use schema markup to understand what your brand is, what you sell, and how to describe you accurately.
FAQPage, HowTo, and Article schemas unlock rich results — expanded listings that take up more space and drive higher click-through rates.
Structured data is universal. The same Organization and FAQPage schemas that help Google also feed Bing, Perplexity, and every AI crawler indexing your site.
Click the "View template" button on any schema below and copy the JSON-LD code.
Update all values in quotes — name, URL, description, pricing, and contact details — to match your brand.
Add it inside a <script type="application/ld+json"> tag in the <head> or before </body> of your page.
Tells AI platforms who your company is, what you do, and how to contact you. Goes on every page. Required for AI citation accuracy.
Marks up question-and-answer content. AI platforms actively extract FAQ schema to build their training data and cite answers inline. One of the highest-ROI schemas for GEO.
Marks up blog posts and articles with author, date, and topic metadata. Required for Google rich results eligibility and increases citation probability in AI training data.
For SaaS products and web apps. Lets AI platforms know your product category, pricing, and operating system. Improves how accurately AI describes your tool in comparison queries.
For physical products and e-commerce. Gives AI platforms the structured product data needed to recommend your products by name, price, and category in shopping-related queries.
For brick-and-mortar and service-area businesses. Gives AI platforms location, hours, and services — making your business citable in local queries on ChatGPT and Perplexity.
Tells search engines and AI crawlers the hierarchy of your site. Improves site structure understanding and enables breadcrumb rich results in Google.
Marks up step-by-step guides and tutorials. AI platforms extract HowTo schemas to generate instructional answers — your steps can appear verbatim in AI responses.
Structured review data lets AI platforms cite your product ratings when recommending tools. Aggregate ratings appear in Google rich results and feed AI comparison answers.
For webinars, conferences, and live events. AI platforms cite event data in response to "upcoming events about X" queries. Also enables rich results in Google.
Schema markup is for search engines and AI crawlers that parse HTML. llms.txt is a plain-text file that speaks directly to AI language models. Place it at yourdomain.com/llms.txt.
Unlike schema, llms.txt is human-readable. Write it as if you're briefing an AI assistant on who you are, what you do, and what matters most about your brand. AI platforms that respect this file use it when generating descriptions of your brand.
Full llms.txt guide# Your Brand Name > One sentence that clearly describes what you do and who you serve. ## About [2-3 sentence brand description. Be specific about your category and customer.] ## Key pages - Homepage: https://yourdomain.com - Features: https://yourdomain.com/features - Pricing: https://yourdomain.com/pricing - Blog: https://yourdomain.com/blog - Contact: https://yourdomain.com/contact ## What we do [Bullet list of your core product features] ## Who uses this [Describe your ideal customer]
A free BrandCited scan checks whether your schema is implemented correctly, validates it against AI platform requirements, and tells you exactly what to fix.
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