The complete guide to GEO (generative engine optimization)

<p>Generative Engine Optimization (GEO) is the discipline of making your brand visible to AI-powered search and recommendation systems. Where SEO targets Google rankings, GEO targets AI citations.</p><h2>The three pillars of GEO</h2><p>Technical accessibility (can AI crawlers reach your content), content quality (do you answer the questions AI users ask), and authority signals (do third-party sources validate your brand).</p><h2>Getting started</h2><p>Start with a BrandCited scan to see your baseline score. Fix robots.txt, add llms.txt, implement schema markup, then work on content depth.</p>