How ChatGPT decides which brands to recommend

<p>ChatGPT recommendations reflect patterns in training data, content quality, and brand clarity. Understanding this process is the first step to getting cited.</p><h2>Training data is the foundation</h2><p>Brands with strong, consistent coverage in articles, reviews, and documentation are better represented. Older brands often have an initial advantage.</p><h2>Entity recognition matters</h2><p>The model needs a clear entity for your brand: what you do, who your customers are, what category you sit in. Vague positioning hurts.</p>