The ROI of AI visibility: why brands are investing now

<p>AI visibility is not a vanity metric. Brands that appear in AI recommendations receive qualified traffic from people who already trust the recommendation.</p><h2>The trust multiplier</h2><p>73% of users trust AI recommendations over traditional ads. When ChatGPT recommends your brand, the user arrives with higher intent and lower skepticism than a typical ad click.</p><h2>Measuring ROI</h2><p>Track AI referral traffic in your analytics. Look for direct and referral visits that correlate with AI engine usage patterns. BrandCited helps you connect citation frequency to traffic trends.</p>