How to track if AI is sending you traffic

<p>When someone clicks a link in a Perplexity answer or follows a ChatGPT recommendation, that visit shows up in your analytics. But it is often misclassified as direct or organic traffic.</p><h2>Where to look</h2><p>Check your referral traffic for domains like chat.openai.com, perplexity.ai, gemini.google.com, and claude.ai. Set up UTM tracking for any links you control.</p><h2>Setting up tracking</h2><p>Create custom segments in GA4 for AI referral traffic. Monitor trends weekly. BrandCited tracks citation frequency, which you can correlate with traffic changes.</p>