25 Melbourne brands, ranked by how ready their websites are to be read and cited by AI engines.
25 brands · average 45/100 · median 49 · top score 66
| # | Brand | Score | Grade | Biggest gap |
|---|---|---|---|---|
| 1 | Marketplacer SaaS platform for building online marketplaces. | 66 | C+ | Wikipedia article (0/5) |
| 2 | Heidi Health AI medical scribe for clinicians. | 63 | C | Product/Service Schema (0/8) |
| 3 | ROLLER Venue management software for attractions and leisure businesses. | 62 | C | llms.txt Presence (0/10) |
| 4 | MYOB Accounting and business management software for SMEs. | 61 | C | Product/Service Schema (0/8) |
| 5 | PageUp Talent management and recruitment software. | 61 | C | Product/Service Schema (0/8) |
| 6 | Airwallex Global payments and financial infrastructure for businesses. | 59 | D | Product/Service Schema (0/8) |
| 7 | 6clicks AI-powered governance, risk, and compliance platform. | 58 | D | Reviews & Ratings (0/8) |
| 8 | Expert360 Marketplace connecting businesses with independent consultants. | 56 | D | Product/Service Description Quality (0/8) |
| 9 | Deputy Workforce management and shift scheduling software. | 56 | D | Product/Service Schema (0/8) |
| 10 | Culture Amp Employee experience and engagement analytics platform. | 51 | D | llms.txt Presence (0/10) |
| 11 | REA Group Digital property advertising and real estate marketplaces operator. | 49 | F | llms.txt Presence (0/10) |
| 12 | FrankieOne Identity verification and fraud prevention infrastructure. | 49 | F | llms.txt Presence (0/10) |
| 13 | Zeller Financial services and payments for Australian businesses. | 49 | F | Product/Service Schema (0/8) |
| 14 | Amber Electric Energy retailer giving customers access to wholesale power prices. | 48 | F | llms.txt Presence (0/10) |
| 15 | Linktree Link-in-bio platform for creators and brands. | 46 | F | Product/Service Schema (0/8) |
| 16 | Karbon Practice management software for accounting firms. | 43 | F | llms.txt Presence (0/10) |
| 17 | Milanote Visual workspace for organizing creative projects. | 40 | F | llms.txt Presence (0/10) |
| 18 | Lyrebird Health AI documentation assistant for medical consultations. | 40 | F | llms.txt Presence (0/10) |
| 19 | Omny Studio Enterprise podcast hosting and audio management platform. | 36 | F | llms.txt Presence (0/10) |
| 20 | Buildkite CI/CD and developer workflow platform for engineering teams. | 29 | F | Product/Service Description Quality (0/8) |
| 21 | Verrency Payments innovation platform for banks and issuers. | 26 | F | llms.txt Presence (0/10) |
| 22 | SEEK Online employment marketplace for Australia and Asia-Pacific. | 22 | F | llms.txt Presence (0/10) |
| 23 | HotDoc Patient booking and engagement platform for healthcare. | 21 | F | llms.txt Presence (0/10) |
| 24 | Envato Marketplace for digital creative assets and templates. | 19 | F | llms.txt Presence (0/10) |
| 25 | Judo Bank Challenger bank focused on SME lending. | 16 | F | llms.txt Presence (0/10) |
Scores measure website readiness for AI citation, not how often a brand is currently cited. A low score is a fixable gap, not a verdict on the business.
Each brand's public website was audited on 2026-06-04 against 94 checks across 8 categories: AI crawler access, structured data, content quality, trust and authority signals, and technical delivery. The composite is normalised to 0-100 and graded. Brands were selected as recognisable companies headquartered in or strongly associated with Melbourne.
This measures how readable and citable a site is to AI engines. It does not measure how often each brand is currently named in AI answers, which BrandCited tracks per brand rather than per city.
Source run: 2026-06-04-melbourne-payload.json. Published under CC BY 4.0, so press and analysts are welcome to cite these numbers with attribution.
The same audit that produced this ranking runs on any domain in about two minutes.
Scan your site free