Free tool · No signup · Last updated 2026-05-22
Free Organization schema generator. Generate valid JSON-LD Organization markup with logo, sameAs, contactPoint, and Knowledge Graph signals. Copy-paste ready.
Organization schema is the canonical entity description for your company or brand. It tells AI engines + Google Knowledge Graph: this is the legal entity, here's the logo, here's where you'll find this same entity on Wikidata, LinkedIn, and Crunchbase, here's how to contact us. Among the 800+ schema.org types, Organization is the single highest-leverage one for AI visibility because it anchors every other schema block on every page of your site to a verified entity.
These are the minimum properties for a valid Organization schema block. The generator marks each with a red asterisk in the form.
| Field | What goes here |
|---|---|
| name | The exact brand name as written everywhere else on the site. |
| url | Canonical site URL (https://www.example.com — pick www or non-www consistently). |
Optional fields add richness without breaking validation. The ones below have measurable impact on AI engine extraction.
| Field | Why add it |
|---|---|
| logo | ImageObject with url + width + height (>= 112px both sides for Knowledge Panel eligibility). |
| description | 1-2 sentence brand description matching the homepage hero. |
| sameAs | Array of URLs to Wikidata, Wikipedia, LinkedIn, X, Crunchbase, GitHub. Highest-impact field for entity recognition. |
| contactPoint | ContactPoint nodes per contactType (customer support, sales, press). |
| foundingDate | ISO 8601 date — visible to AI engines as part of brand context. |
| founder | Person reference (can be role-only for anonymous founder). |
| slogan | Brand tagline — gets surfaced in some AI answer formats. |
| knowsAbout | Array of topic strings naming what your brand is expert in. |
| alternateName | Brand-name variants (e.g. "BrandCited" vs "BrandCited.ai"). |
AI visibility note
Organization with sameAs to Wikidata is the single most important AI-visibility schema move. AI engines (ChatGPT, Claude, Gemini, Perplexity) all anchor brand entity recognition in the Wikidata Q-ID. A complete Organization with sameAs Wikipedia + Wikidata + LinkedIn means an AI engine treats your brand as a verified entity. A bare Organization with just name + url means every AI engine has to reconstruct your identity from scattered web mentions.
Here's what a complete Organization block looks like when generated from the tool. Copy and adapt to your data.
Example JSON-LD
Validates against Google Rich Results
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.example.com/#organization",
"name": "Example",
"url": "https://www.example.com",
"logo": {
"@type": "ImageObject",
"url": "https://www.example.com/logo.png",
"width": 600,
"height": 200
},
"description": "Example is a SaaS platform that helps teams ship faster.",
"foundingDate": "2024",
"slogan": "Ship faster.",
"knowsAbout": ["DevOps", "CI/CD", "Continuous Delivery"],
"sameAs": [
"https://www.wikidata.org/wiki/Q12345",
"https://www.linkedin.com/company/example",
"https://x.com/example",
"https://www.crunchbase.com/organization/example",
"https://github.com/example"
],
"contactPoint": [{
"@type": "ContactPoint",
"contactType": "customer support",
"email": "support@example.com",
"availableLanguage": ["English"],
"areaServed": "Worldwide"
}]
}On every page of your site, referenced by @id. Define it once in your root layout (or every page head) and use { "@id": "https://yoursite.com/#organization" } as the reference from Article.publisher, Product.brand, etc. This way you describe your brand once and link to it everywhere.
No, the schema is valid without one. But adding a Wikidata Q-ID to the sameAs array is the single highest-leverage entry. AI engines use Wikidata as the canonical brand entity database. Without it they reconstruct your identity from scattered signals; with it they treat you as a verified entity.
Use alternateName as an array. For example: name: "BrandCited", alternateName: ["BrandCited.ai", "BrandCited Inc."]. This handles common name variants without creating duplicate Organization entities.
LocalBusiness is a subtype of Organization that adds geo and openingHours. If your brand has physical locations, use LocalBusiness (or the more specific subtype like Restaurant or Store). If purely online, use Organization.
Cite this tool
BrandCited Organization Schema Generator. (2026). https://www.brandcited.ai/tools/schema-generator/organization
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