25 Sydney & Melbourne brands, ranked by how ready their websites are to be read and cited by AI engines.
25 brands · average 36.7/100 · median 40 · top score 63
| # | Brand | Score | Grade | Biggest gap |
|---|---|---|---|---|
| 1 | Employment Hero All-in-one HR, payroll, and benefits platform for SMBs | 63 | C | Organization Schema |
| 2 | Nitro PDF productivity and document workflow software | 58 | D | Product/Service Schema |
| 3 | Deputy Employee scheduling, time tracking, and workforce management software | 55 | D | Product/Service Schema |
| 4 | Airwallex Global business financial platform for payments, treasury, and FX | 50 | D | Product/Service Schema |
| 5 | Freelancer Global freelance and crowdsourcing marketplace | 48 | F | llms.txt Presence |
| 6 | 99designs Graphic design marketplace connecting clients with designers via contests | 46 | F | llms.txt Presence |
| 7 | SafetyCulture Workplace safety and operations platform (iAuditor) for inspections, audits, and incident reporting | 45 | F | llms.txt Presence |
| 8 | Rokt E-commerce technology for transaction moment marketing and personalization | 45 | F | Reviews & Ratings |
| 9 | Immutable Web3 gaming platform and NFT infrastructure on Ethereum | 43 | F | llms.txt Presence |
| 10 | Mable Australian online platform connecting aged and disability care workers with clients | 43 | F | llms.txt Presence |
| 11 | MYOB Accounting, payroll, and business management software for SMBs | 42 | F | llms.txt Presence |
| 12 | Go1 Corporate learning content aggregator and LMS platform | 41 | F | llms.txt Presence |
| 13 | Culture Amp Employee engagement, performance, and development platform | 40 | F | llms.txt Presence |
| 14 | Linktree Link-in-bio tool for creators and brands to consolidate links on social profiles | 39 | F | robots.txt AI Crawler Access |
| 15 | Hipages Australian marketplace connecting homeowners with tradies (tradespeople) | 36 | F | robots.txt AI Crawler Access |
| 16 | Atlassian Collaboration and productivity software including Jira, Confluence, Trello | 35 | F | llms.txt Presence |
| 17 | Mr Yum Menu and ordering platform for hospitality (QR code dining, payments) | 35 | F | robots.txt AI Crawler Access |
| 18 | WiseTech Global Logistics software (CargoWise) for global supply chain execution | 34 | F | llms.txt Presence |
| 19 | Showpo Women's fashion e-commerce retailer | 27 | F | llms.txt Presence |
| 20 | Tyro Australian business banking and payments provider (EFTPOS, banking) | 22 | F | Product/Service Description Quality |
| 21 | Temple & Webster Online retailer for furniture and homewares | 17 | F | llms.txt Presence |
| 22 | Kogan E-commerce retailer for consumer electronics, appliances, and home goods | 16 | F | llms.txt Presence |
| 23 | Redbubble Print-on-demand marketplace for independent artists (apparel, home decor, accessories) | 16 | F | llms.txt Presence |
| 24 | Canva Online graphic design platform for presentations, social media graphics, and marketing visuals | 11 | F | llms.txt Presence |
| 25 | Envato Digital asset marketplace for creative professionals (themes, graphics, stock video) | 10 | F | llms.txt Presence |
Scores measure website readiness for AI citation, not how often a brand is currently cited. A low score is a fixable gap, not a verdict on the business.
Each brand's public website was audited on 2026-04-18 against 94 checks across 8 categories: AI crawler access, structured data, content quality, trust and authority signals, and technical delivery. The composite is normalised to 0-100 and graded. Brands were selected as recognisable companies headquartered in or strongly associated with Sydney & Melbourne.
This measures how readable and citable a site is to AI engines. It does not measure how often each brand is currently named in AI answers, which BrandCited tracks per brand rather than per city.
Category sub-scores for this city were recorded on the scanner's raw-point scale rather than 0-100, so per-category averages are omitted above. The composite score and grade remain directly comparable with every other city.
Source run: 2026-04-18-sydney-melbourne.json. Published under CC BY 4.0, so press and analysts are welcome to cite these numbers with attribution.
The same audit that produced this ranking runs on any domain in about two minutes.
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