Visible Growth Agency

Visible Growth is a 14-person digital agency in the middle of a business model shift. Their traditional SEO retainers were under pricing pressure from AI-generated content tools, and three clients in six months had asked the same question: "What are you doing about AI search?" The team had no good answer.

They were manually checking ChatGPT and Perplexity for client brands once a month — screenshot, paste into a deck, call it done. It took 3 hours per client, produced inconsistent data, and didn't track change over time. They couldn't tell a client what their score was last month, let alone why it changed.

The agency needed infrastructure, not just a new service offering. Without the ability to track AI visibility systematically across multiple brands and platforms, they couldn't productize GEO services.

Visible Growth added BrandCited to their agency stack and connected all 12 active client brands within a week. The platform gave them a unified dashboard showing each brand's AI visibility score across ChatGPT, Perplexity, Gemini, Claude, and three additional engines — updated on a schedule rather than manually.

They built a client reporting template around the BrandCited data: score trends, citation rate by engine, which queries the brand appears in, and a prioritized fix list. The monthly report went from 3 hours of manual work to 20 minutes of analysis and narrative.

For the four clients with the lowest scores, they ran GEO audits and built 90-day improvement plans. The other eight got monthly monitoring with quarterly reviews. Within two months, two clients proactively asked to expand their retainer to include GEO execution work.

Within 90 days, all 12 brands had measurable AI visibility scores for the first time. The four clients on active GEO programs saw average score improvements of 28 points. The agency's average monthly retainer increased 34% across the client base as GEO services were added to scope.

Churn dropped. The two clients who had been asking the "what are you doing about AI search?" question renewed for 12-month contracts. Client NPS went up 19 points on the next survey — the most common theme in open-ended responses was that the agency was "ahead of the curve."

Visible Growth now leads with AI visibility in every new business pitch. Their close rate on new clients has increased 40% since adding GEO to their service menu.