ClearPath Health

ClearPath Health offers telehealth services for three chronic conditions: Type 2 diabetes management, hypertension monitoring, and weight management. Their clinical outcomes were strong. Their patient satisfaction scores were high. But when potential patients searched for telehealth options using AI assistants — which their user research showed was happening at scale — ClearPath wasn't being recommended.

A 22/100 AI visibility score reflected the core problem: their content was written by clinicians for patients who were already in care, not for AI engines trying to recommend providers to people just starting their search. Medical content without proper schema, E-E-A-T signals, and citation-ready structure gets deprioritized by AI engines even when the underlying information is excellent.

The compliance team initially pushed back on any content changes, worried about FDA and FTC implications for health claims.

BrandCited worked with ClearPath's compliance and marketing teams to identify what could be changed without touching clinical claims. The answer was structure, not content. Their existing clinical content was strong — it just wasn't organized in a way AI engines could parse and cite.

The program started with MedicalOrganization and Physician schema across all provider profiles. Each condition page was restructured with HealthCondition schema and a clear FAQ section answering the specific questions Perplexity was pulling from competitors. ClearPath published comparison content for the five most common "telehealth vs in-person" questions their target conditions generated.

The highest-impact decision was creating condition-specific "What to expect" guides formatted as structured Q&A. These gave AI engines a clean, citable source for the questions patients ask before choosing a telehealth provider — and positioned ClearPath as the authoritative answer.

ClearPath's score reached 81/100 after four months. More relevant to the business: they became the most-cited telehealth platform on Perplexity for diabetes management and hypertension queries in their service areas.

New patient acquisition from AI-attributed sources grew from 12 patients/month to 89 patients/month. The compliance team's initial concern proved unfounded — none of the structural changes required modifying clinical claims, and the citation language AI engines used to describe ClearPath was consistently accurate and brand-positive.

ClearPath is now building AI visibility tracking into their quarterly marketing review alongside traditional SEO metrics.