New York · ChatGPT · Q2 2026
Subset of the New York AI Visibility Index filtered to brands whose top citing engine is ChatGPT (OpenAI). Out of 25 brands scanned, 15 lead with ChatGPT.
Largest AI assistant by user count; the default citation source for most consumer queries.
Engine type: search-grounded (cites live web) · Reach: ~60% of AI-assistant usage
15 New York brands ranked with ChatGPT as the top citing engine. Position carries over from the full New York index — these are not re-ranked solely against ChatGPT.
| # | Brand | Category | Score | Finding |
|---|---|---|---|---|
| 1 | Peloton onepeloton.com | Fitness tech | 88 | Cited in 72% of "best home fitness equipment" queries |
| 2 | Warby Parker warbyparker.com | DTC eyewear | 85 | Strongest brand narrative in AI responses — "affordable online eyewear" consistently lands |
| 4 | Casper casper.com | Sleep | 79 | Stronger on ChatGPT than Perplexity; Reddit bias |
| 6 | Birchbox birchbox.com | Beauty subscription | 73 | Consistent cross-engine mentions; weak schema coverage |
| 7 | Bark bark.co | Pet products | 71 | Category-leading narrative but only 4 AI engines cite it regularly |
| 11 | MongoDB mongodb.com | Developer tools | 65 | Developer docs dominate citations; marketing site underperforms |
| 12 | Datadog datadoghq.com | Observability | 63 | Documented APIs and guides drive 80% of mentions |
| 14 | Vimeo vimeo.com | Video platform | 60 | Mostly cited as "alternative to YouTube" — reactive positioning |
| 15 | Mailchimp mailchimp.com | Email marketing | 58 | Strong brand recall but losing share to category-specific tools |
| 17 | Glossier glossier.com | Beauty | 54 | Strong Reddit presence drives ChatGPT mentions |
| 18 | Harry's harrys.com | Grooming | 52 | Consistently third behind Dollar Shave Club in category queries |
| 20 | Allbirds allbirds.com | Footwear | 48 | Post-IPO decline reflected in softer AI sentiment |
| 21 | MoviePass moviepass.com | Entertainment | 45 | Negative sentiment from 2019 collapse still dominates mentions |
| 23 | Outdoor Voices outdoorvoices.com | Activewear | 40 | Brand reset has not reached AI training data yet |
| 24 | Peloton Rentals rent.onepeloton.com | Fitness rental | 38 | Subdomain isolates brand equity from main Peloton entity |
The same New York cohort filtered to each engine in our fleet.
See the complete 25-brand ranking with cross-engine analysis, key findings, and the full methodology behind these scores.
